website auction hub

Traffic Appraisal Tool

Essentially, there are two points about traffic: quantity and quality. Volume can be measured in sheer unique visits, and in page views. Quality can be measured by the estimated cost per thousand impressions (CPM) the site's publisher can earn from showing ads to his visitors. Furthermore, if the clickthrough ratios (CTR) on ads, and conversions ratios (CVR) on affiliate programs, and sales of his own merchandise contribute to determining the traffic's quality. Obviously, the higher the CPM, CTR, and conversions/sales, the better the traffic.

This traffic appraisal tool is based on Site Flip's Website Appraisals 101: Traffic Appraisals article, and was developed in conjunction with Website Auction Hub.