Content Appraisal Tool
Content is the first and foremost asset of a website on today's
Internet. Nobody will go to a website with no content, so that a
website that lacks content may as well not exist. By content, I don't
simply mean text, audio or video, I mean anything that people can
interact this. This includes software downloads, games etc.
Utility: The purpose of this tool is to help website buyers and sellers come to
a fair valuation of their websites' content. Based on the quality and
effort put into the content, it's value is either greater or lesser.
To use this tool, assess first the utility of the content, on a scale
of +5 to -5. Negative numbers mean content is actually detrimental to
a website (for example, a warez section on an otherwise reputable
software website). 0 means content is mediocre, but not detrimental, a
score of 2.5 indicates average content, and finally a 5 is attributed
to excellent material.
Technical Quality: The same assessment goes for technical quality. Articles with poor
grammar hurt a website's reputation, and should get negative grades on
technical proficiency. Interesting, grammatically correct, and
generally well-produced content garners a +5 rating.
Time Invested: How long was the creator working on his content?
Research, production (e.g. writing, recording, filming, coding etc.),
and editing are naturally a part of this, but training of the author
places a premium on any time invested, as it was an expert performing
the research and so on.
Hourly Cost: What could the person reasonably charge for their time?
What would it cost per hour to have someone else with the same
qualifications produce the same content? High-powered lawyers have
been known to charge $500-1000/hour, but you can just as easily have a
$100/hour lawyer file a lawsuit for you.
This content appraisal tool is based on
Site Flip's
Website Appraisals 101: Content Appraisals article, and was developed in
conjunction with Website Auction Hub.
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